Jul 11
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In the article below I am going to teach you step-by-step how to lower the costs of your google adwords marketing…whilst at the same time dominating your competition.
Google adwords is an advertising program run by marketing giants google. It allows you to place small classified adverts on the side of google that get triggered by people searching for keywords that you specify in Google.
For example. Let’s say you run a hairdressers in Brighton. You could set up a Google Adwords advertising account so that every time someone types in “hairdressers in Brighton” your advert shows on the right hand side. It might look something like this:
Hairdressers In Brighton
We cut mens and women’s hair
25% off first haircut with us
If someone clicks on that advert they are taken to your web site.
Now here is a way for you to lower your costs per click….
You can choose dozens of keywords that you want to trigger your advert. So using the example above we could use keywords like:
Hairdressers In Brighton
Hairdressers In Lewes
Hairdressers In Eastbourne
Women’s Hairdressers Brighton
Mens Barbers Brighton
The key here is to have a different advert for every keyword. Take a look at the examples below:
Keyword: hairdresser Brighton
Advert:
Hairdressers In Brighton
We cut mens and womens hair
25% off first haircut with us
Keyword: Hairdressers In Eastbourne
Hairdressers In Eastbourne
We cut mens and womens hair
25% off first haircut with us
Keyword: Mens Barbers Brighton
Mens Barbers Brighton
Get the hairstyle you want
25% off first haircut with us
What you are doing here is matching the keyword you are bidding on with an advert that matches the keyword. By doing this you are showing Google that you are relevant to what the person searching Google has looked for and they will reward you with lower costs per click. Cool huh?
Want to lower them even more? Send people who click on one of your adverts to a web page on your site that is directly relevant to the advert.
So for example if someone searches for “personal trainer Brighton” and you were a personal trainer in Brighton you might set up an ad that says:
Personal Trainer Brighton
Get in the best shape of your
life. First session free.
And if someone clicks on that ad they are taken to a web page that contains that specific keyword “Personal trainer Brighton” a few times. If someone searched for “fitness coach Brighton” your advert would include “fitness coach Brighton” and you would send them to a web page that contained that keyword a few times (along with your prices and contact details of course).
If you match up the keyword with an advert that contains that keyword and send people who click on that ad to a specific web page that contains that keyword you will dramatically lower your pay per click costs AND Google will rank you higher in the PPC listings because you are the most relevant.
Like this information? Check out this great course on pay per click marketing. It is created by an expert team in America. They are lightyears ahead of us Brits with their PPC strategies. You can be lightyears ahead of your competition! Check it out by clicking here